Where is your shopping list actually cheapest?

Compare supermarket prices across Aldi, Tesco, Sainsbury's and more.

Join as a Founding Household

Early-stage. Built in the UK. Testing now.

The problem
37%
Rise in UK food prices since 2020. That's not a small drift.

It's a structural shift in what a "normal" weekly shop costs.

Families are already adapting — comparing stores, splitting shops, chasing value.

It can save money. But it takes time. And the mental load adds up.

The solution

A smarter way to shop

ChopMyShop is an early-stage tool designed to simplify this.

You add what you usually buy to a shopping list. It works out where that list is cheapest — own brand included where available.

Right now, we're in Phase 1. That means:
  • Limited store coverage
  • Improving product matching
  • Real feedback shaping the experience

This is not a finished product. It's a product being built properly — with real households.

The goal isn't just comparison.
It's control.

Clear totals.
Real data.
Less guesswork.

So you can get more for your money —
while reducing the mental burden of figuring it all out.
Penny
Meet Penny.

Penny helps interpret the numbers — highlighting where savings actually come from and when switching stores makes sense.

The invitation

We'd love you involved.

We're inviting the first 50 founding households to test early and help shape the product properly. This is a limited early testing group.

Access is free during testing. When ChopMyShop launches publicly, it will become a small paid tool. Founding households receive lifetime discounted access as a thank you for shaping it properly.
Join the Founding Group
Sign up

Founding Household Application

If that's you, complete the short form below (around 3 minutes).
We're looking forward to learning about your shopping habits and what matters most to you.

Apply as a Founding Household →

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